| What is a "composite application"? |
|
A composite application
is an enterprise-spanning layer of software that
connects with multiple applications and information
sources, but behaves as if it were one seamless
business process.

Source: IBM April
2003
|
| What is Pierbridge Composite Application
Service Platform (CASP)? |
|
CASP is a development environment
that combines a powerful back end integration
engine with a front-end visual development studio,
enabling non-programmers to quickly design, deploy,
and composite applications from disparate information
sources. CASP is deployed as a centralized web
service platform, but can customize and integrate
processes for users at the desktop level.
|
| What types of disparate information
can CASP access? |
|
CASP is able to integrate with...
>>
Enterprise applications
and databases: using
versatile connectivity tools, integration standards,
and standard connectors, CASP is able to access
information from existing legacy systems.
>>
Web Content:
CASP is able to incorporate content from outside
the enterprise into new user interfaces, or enhance
the presentation layers of existing Web pages.
>>
Multi-channel
communication: CASP
links into telephony, e-mail, SMS, Fax, and other
messaging platforms, providing the ability to
join communication and data processes.
>>
Workflow:
CASP provides the ability to track actions and
history, linking into workflow engines to facilitate
a more collaborative working environment.
|
| How long does it take to build and deploy
a project? |
|
IT managers have reported a
300% improvement in project deployment speed.
Many projects that took skilled programmers weeks
to accomplish can be deployed by an administrator
in minutes.
|
| Is
CASP scalable? |
|
Pierbridge CASP is build
on Microsoft .NET and adopts a Service Oriented
Architecture with a flexible and modular design,
enabling significant salability across the enterprise.
Top
|
| What
are the business uses for CASP? |
|
Most enterprises are populated
with information silos that do not interact and
cause fragmented business processes. Pierbridge
CASP provides the ability to create end-to-end,
cross-silo solutions that enable an enterprise
to behave as a cohesive unit. Examples include:
>>
Customer Interaction
Management solutions:
CASP can transform your Microsoft IE or Outlook
interface into a CIS solution, linking disparate
data, communications, documents, and actions into
a "single view" of the customer.
>>
Enterprise Portal solutions:
Many corporate portals are underutilized because
the lack the ability to present information that
is useful to line managers. CASP can be used to
compose a business-relevant "bird's eye view"
of the enterprise that is personalized to the
needs of each department.
>>
Integrate hosted
applications and outsourced services:
Increasingly, businesses are accessing information
and solutions from 3rd parties. These applications
are often prescriptive and do not adapt to the
needs of the enterprise. CASP can enhance and
extend these solutions by creating composite applications
that incorporate data and workflows of the client
enterprise.
|
| What
are the benefits of CASP? |
|
Effectiveness
>>
Reduce attrition by optimizing customer experience
>>
Increase revenue by recognizing cross sell/up
sell opportunities
>>
Improve visibility and accountability by tracking
interactions
Efficiency
>>
Improve productivity by reducing cycle times
>>
Improve consistency by adapting desktop processes
to tasks
>>
Maximize added-value by eliminating manual tasks
Enablement
>>
Reduce IT project backlog by quickly delivering
tactical wins
>>
Reduce project complexity and risk by simplifying
development process
>>
Maximize ROI of existing investment by extending
use through composite application.
|
| Can
I update information within my legacy applications?
|
Yes,
provided that the legacy application authorizes
updating of databases or APIs.
|
| How
does Pierbridge enhance existing applications? |
|
Pierbridge can create new front-ends
to existing applications, or make incremental
enhancements to browser-based solutions by overlaying
new data and processes.
Top
|
| How
does Pierbridge enhance Microsoft Outlook? |
| Pierbridge
can extend the basic functionality available in
Outlook in 4 key areas:
>>
Contacts:
CASP can provide a more complete enterprise view
of contacts by incorporating data from other information
silos, such as finance, sales, service, and ERP.
>>
Process:
CASP can use the expanded customer views to initiate
processes that are adapted to the work group,
including automated Word merges, alerts, and scripts.
>>
Actions: Outlook
generally has limited visibility related to tasks.
CASP enables users to assign, share, and escalate
tasks associated with specific customers or groups.
>>
History:
Outlook provides limited customer interaction
history. CASP expands the scope of Outlook message
handling beyond email to include telephony, SMS,
faxes, and documents enabling Outlook users to
"see" a wide range of customer interactions.
|
| How
does Pierbridge protect the security of my data? |
| Pierbridge
can operate in conjunction with a variety of security
mechanisms to secure both user authentication and
data transmission:
>>
IIS Authentication
>>
User
authentication via NTLM (this is Pierbridge's
default security mechanism)
>>
Digital
Certification
>>
User
or system identification
>>
RSA Secure
ID Hardware Token
>>
Unique
user identification
>>
HTTPS
(the standard encrypted communication mechanism
on the Web).
>>
VPN (securely
communicating with a corporate network over the
Web)
These security mechanisms
can be used in isolation or combination and in
doing so offer a flexible and configurable security
infrastructure.
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|