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FAQs

 
What is a "composite application"?

A composite application is an enterprise-spanning layer of software that connects with multiple applications and information sources, but behaves as if it were one seamless business process.

Source: IBM April 2003

What is Pierbridge Composite Application Service Platform (CASP)?

CASP is a development environment that combines a powerful back end integration engine with a front-end visual development studio, enabling non-programmers to quickly design, deploy, and composite applications from disparate information sources. CASP is deployed as a centralized web service platform, but can customize and integrate processes for users at the desktop level.

What types of disparate information can CASP access?

CASP is able to integrate with...

>> Enterprise applications and databases: using versatile connectivity tools, integration standards, and standard connectors, CASP is able to access information from existing legacy systems.

>> Web Content: CASP is able to incorporate content from outside the enterprise into new user interfaces, or enhance the presentation layers of existing Web pages.

>> Multi-channel communication: CASP links into telephony, e-mail, SMS, Fax, and other messaging platforms, providing the ability to join communication and data processes.

>> Workflow: CASP provides the ability to track actions and history, linking into workflow engines to facilitate a more collaborative working environment.

How long does it take to build and deploy a project?

IT managers have reported a 300% improvement in project deployment speed. Many projects that took skilled programmers weeks to accomplish can be deployed by an administrator in minutes.

Is CASP scalable?

Pierbridge CASP is build on Microsoft .NET and adopts a Service Oriented Architecture with a flexible and modular design, enabling significant salability across the enterprise.

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What are the business uses for CASP?

Most enterprises are populated with information silos that do not interact and cause fragmented business processes. Pierbridge CASP provides the ability to create end-to-end, cross-silo solutions that enable an enterprise to behave as a cohesive unit. Examples include:

>>
Customer Interaction Management solutions: CASP can transform your Microsoft IE or Outlook interface into a CIS solution, linking disparate data, communications, documents, and actions into a "single view" of the customer.

>> Enterprise Portal solutions: Many corporate portals are underutilized because the lack the ability to present information that is useful to line managers. CASP can be used to compose a business-relevant "bird's eye view" of the enterprise that is personalized to the needs of each department.

>>
Integrate hosted applications and outsourced services: Increasingly, businesses are accessing information and solutions from 3rd parties. These applications are often prescriptive and do not adapt to the needs of the enterprise. CASP can enhance and extend these solutions by creating composite applications that incorporate data and workflows of the client enterprise.

What are the benefits of CASP?

Effectiveness
>> Reduce attrition by optimizing customer experience
>> Increase revenue by recognizing cross sell/up sell opportunities
>> Improve visibility and accountability by tracking interactions

Efficiency
>> Improve productivity by reducing cycle times
>> Improve consistency by adapting desktop processes to tasks
>> Maximize added-value by eliminating manual tasks

Enablement
>> Reduce IT project backlog by quickly delivering tactical wins
>> Reduce project complexity and risk by simplifying development process
>> Maximize ROI of existing investment by extending use through composite application.

Can I update information within my legacy applications?
Yes, provided that the legacy application authorizes updating of databases or APIs.
How does Pierbridge enhance existing applications?

Pierbridge can create new front-ends to existing applications, or make incremental enhancements to browser-based solutions by overlaying new data and processes.

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How does Pierbridge enhance Microsoft Outlook?
Pierbridge can extend the basic functionality available in Outlook in 4 key areas:

>> Contacts: CASP can provide a more complete enterprise view of contacts by incorporating data from other information silos, such as finance, sales, service, and ERP.

>>
Process: CASP can use the expanded customer views to initiate processes that are adapted to the work group, including automated Word merges, alerts, and scripts.

>>
Actions: Outlook generally has limited visibility related to tasks. CASP enables users to assign, share, and escalate tasks associated with specific customers or groups.

>>
History: Outlook provides limited customer interaction history. CASP expands the scope of Outlook message handling beyond email to include telephony, SMS, faxes, and documents enabling Outlook users to "see" a wide range of customer interactions.

How does Pierbridge protect the security of my data?
Pierbridge can operate in conjunction with a variety of security mechanisms to secure both user authentication and data transmission:

>> IIS Authentication
>> User authentication via NTLM (this is Pierbridge's default security mechanism)
>> Digital Certification
>> User or system identification
>> RSA Secure ID Hardware Token
>> Unique user identification
>> HTTPS (the standard encrypted communication mechanism on the Web).
>> VPN (securely communicating with a corporate network over the Web)

These security mechanisms can be used in isolation or combination and in doing so offer a flexible and configurable security infrastructure.

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